Digital Marketer

From New Zealand, lives in Spain.
Servicing clients from all around the English speaking world.

How To Optimize A Page For SEO

This checklist is to help you ensure site content is optimized and to give an understanding of some important parts of a page. Once the target keywords of a page are decided follow these steps to ensure you are maximizing the SEO opportunities to rank for that search term. Remember that Google is smart and …

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Got a website? You NEED to have Google Search Console set up!

What is Google Search Console? Google Search Console is a free tool  that allows you to directly link your site to the search area of Google. What is Google Webmaster Tools? Let’s get this out of the way quickly, Google Search Console and Google Webmaster Tools are the same thing. Webmasters Tools was the original …

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How to add a user to Google Analytics and Google Tag Manager

To help people with their Analytics I need access to their accounts and for those who don’t use the tool much sometimes it can not be very straight forward on how to actually do that and to give the access levels needed. Let’s cover how to do it in as simplest a way as possible. …

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Google Ads Conversion Tracking – Which Way Is Best?

If you are running ads on Google it is essential that you have conversion tracking working so you can see which keywords/ads are generating your conversions, without that info you are never truly optimising your ads to work better for you. If you are spending money on getting people to the site and you don’t …

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Security Essentials for a WordPress Site

How to secure your website from hackers? Hackers! On the news and media in general hackers get talked up as an elite group of people that are smarter than you and can break into any site they want. The stories we hear of them stealing confidential info from businesses and holding the company ransom in …

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How Much Does a Website Cost?

“How long is a piece of string?” might be the cynical response to being asked how much it costs to build but it is actually pretty simple to answer once you lay out what the site actually does. I only build sites with Wordpress so I will just be talking about that and not options …

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Transferwise Review by a Freelancer

I work as a freelancer and have clients all around the English speaking world which is great but comes with the problem of getting paid. I mainly rely on PayPal as most people have a PayPal account, however it always hurts a little when I see the fees and exchange rates after each invoice is …

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Exclude IP Address from Google Analytics

Why Filter IPs From Analytics? Google Analytics is a very powerful tool to understand your visitors actions and behaviours while they are on your site, by looking at the various reports you can find issues, bottlenecks and ultimately improve how your site reaches its goals. But the conclusions you draw from Analytics can only be …

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