Articles

Exclude IP Address from Google Analytics
SEO
Mike Espie

How To Optimize A Page For SEO

This checklist is to help you ensure site content is optimized and to give an understanding of some important parts of a page. Once the target keywords of a page are decided follow these steps to ensure you are maximizing the SEO opportunities to rank for that search term. Remember that Google is smart and

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Exclude IP Address from Google Analytics
Google Search Console
Mike Espie

Got a website? You NEED to have Google Search Console set up!

What is Google Search Console? Google Search Console is a free tool  that allows you to directly link your site to the search area of Google. What is Google Webmaster Tools? Let’s get this out of the way quickly, Google Search Console and Google Webmaster Tools are the same thing. Webmasters Tools was the original

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Exclude IP Address from Google Analytics
Google Analytics
Mike Espie

How to add a user to Google Analytics and Google Tag Manager

To help people with their Analytics I need access to their accounts and for those who don’t use the tool much sometimes it can not be very straight forward on how to actually do that and to give the access levels needed. Let’s cover how to do it in as simplest a way as possible.

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Exclude IP Address from Google Analytics
Google Ads
Mike Espie

Google Ads Conversion Tracking – Which Way Is Best?

If you are running ads on Google it is essential that you have conversion tracking working so you can see which keywords/ads are generating your conversions, without that info you are never truly optimising your ads to work better for you. If you are spending money on getting people to the site and you don’t

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Exclude IP Address from Google Analytics
Web Security
Mike Espie

Security Essentials for a WordPress Site

How to secure your website from hackers? Hackers! On the news and media in general hackers get talked up as an elite group of people that are smarter than you and can break into any site they want. The stories we hear of them stealing confidential info from businesses and holding the company ransom in

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